Why Wedding Photographers Aren’t Booking Weddings from Their Social Media Ads with Ron Sefcik

April 29, 2025 Jaine Kershner

We are chatting with Ron Sefcik all about why wedding photographers aren’t booking weddings from their social media ads. Ron shares his insight and expertise on why your ads could be hurting your return on investment and why clients could be pushed away. A little bit about Ron before we get started, Ron is a marketing expert and agency owner specializing in helping wedding photographers book more weddings through strategic advertising, organic social media, and sales funnels. As the co-founder of Ron & Jess Marketing, he has spent over eight years running high-converting Meta ad campaigns and designing systems that turn leads into booked weddings.

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The Power of Public Relations with WedVibes Media

March 4, 2025 Jaine Kershner

We are chatting with Daria and Alina from Wed Vibes Media all about the Power of Public Relations. Daria and Alina share their insider knowledge as to why submitting your work and having it featured in the right places is going to help your business grow year after year. A little bit about the PR Duo, Daria has over 9 years of luxury European wedding planning experience and Alina has over 15 years of experience as a marketing executive and has previously worked with Nestle and Ferrero.

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How to Attract High-End Clients Through Curation with Twah Dougherty

February 18, 2025 Jaine Kershner

We are chatting with Twah Dougherty all about how to attract high-end clients through curation. Twah shares how she’s developed her High-End Framework to continually up-level to the next tier year after year. A little bit about Twah, is an internationally acclaimed wedding photographer whose work has graced the pages of Vogue, Over The Moon, Brides, Martha Stewart Weddings, and many more. Beyond her wedding photography, she’s also a sought-after speaker, educator, and mindset coach, empowering photographers to establish themselves as a premium option to stand out in the high-end market. Twah is also today’s podcast sponsor for her new Master Course - High-End Framework - Roadmap to Up-Leveling and has graciously offered Tea with Jainé listeners an exclusive promo code to save $250 off her master course.

Master Course: High-End Framework - Roadmap to Up-leveling
PROMO CODE: TEA250 for $250 Off the Master Course. Ends March 3, 2025

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How Clients are Making Buying Decisions with Good Vibes Only - Andrea Shah

February 4, 2025 Jaine Kershner

We are chatting with Andrea Shah about how clients are making buying decisions with good vibes only. Andrea shares her expertise and advice on the topic and helps us, the wedding vendor, understand how our potential clients are making decisions for their wedding day. A little bit about Andrea, she is a copywriter and marketing consultant for wedding pros who want website copy that sells their personality + high-end client experience. In a previous life, she worked in an agency, where she learned everything she knows about SEO, brand voice, and buyer psychology.

Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Thank YOU for your support!

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How to Make Content Marketing Fun & Exciting Again with Ari Leo

September 17, 2024 Jaine Kershner

We are chatting with Ari Leo about how to make content marketing feel fun and exciting again. Ari shares how she is able to continually create new marketing content to promote her photography business without burning herself out. A little bit about Ari, is a fun-loving Boston wedding photographer, serving unique, modern, offbeat couples with plenty of personality. She’s passionate about marketing and helping fellow wedding photographers and we’re so happy she’s here!

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How to Use Canva to Support Your Wedding Photography Business with Brenda Cadman

November 14, 2023 Jaine Kershner

I’m talking with Brenda Cadman about how to use Canva to support your wedding photography business. Brenda is a Canva-verified expert who explains the power of Canva, her best practices to stay organized, and how it can help wedding photographers make beautiful marketing materials easily and quickly. A lilted bit about Brenda is based out of Prince Edward Island in Canada. She has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love.

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How to Get the Best Hashtags Instagram - Hashtag Fox

June 9, 2021 Jaine Kershner

I’m so excited to finally share one of my favorite new apps for Instagram. Everyone, meet the incredible Hashtag Fox. It’s an incredibly easy-to-use online app that allows you to clearly, simply, and quickly search the most popular hashtags being used and found on Instagram in real-time!

Hashtag Fox for Instagram

I have been using Hashtag Fox for the last few months when I sit down to batch scheduled my Instagram posts for my wedding photography and the podcast/business coaching Instagram accounts. They provide a wonderful how to use the program when you first join but here’s a quick overview of how I like to use the program.

First, I log into Hashtag Fox and do a quick search on hashtags that I use frequently. It only takes a few minutes for the app to come back with the best and most popular hashtags that are being seen on Instagram. The program is easy to read with visual aids to help you see the top 9 Instagram posts and rates them from good to bad.

Next, your results will start to appear on your screen. You can simply click on the hashtags you’d like to use (note: you can use up to 30 hashtags on each Instagram post) and gives you the option to either save them to a new Hashtag Fox saved collection or simply copy and paste them into your Instagram Planner (I use Later) or directly into the Instagram post.

I prefer to create a new collection each time and then see how well the new set of Hashtags performs. You simply repeat this process for each new hashtag term you want to use. So easy!

My Favorite Feature - Nerd Mode

One of my favorite features in Hashtag Fox is Nerd Mode (image below) because it breaks down the hashtags by their actual performance!! If you are a data lover like me, this is so valuable!! It says which hashtags are Excellent, Good, or Insufficient (I would steer clear of those!). It’s so helpful to see how they rank and which ones you might want to focus on when you are creating your new posts.

You can also sort by the Magic Score or EP Likes, Average Likes, Comments, and more so you can see how each particular hashtag performs on the platform.

I like to use a mixture of popular and not-so-popular hashtags to give my posts a good chance of being seen. Instagram will only show your posts to approximately 3-5% of your audience so having a tool in your back pocket to help you be found is really something every wedding photographer should invest in.

Hashtag Fox for Wedding Photographers.png

Instagram Hashtag Results

After a few months of consecutively using Hashtag Fox, I can confidently say that more and more people have been seeing my posts on Instagram. They typically are new users who do not follow my accounts but through the power of hashtags found and saw my content on Instagram.

With how hard it is to be found on Instagram these days, I will take any help I can get and Hashtag Fox is a powerful, easy-to-use tool that makes searching for new hashtags simple and fun!

A Special Discount Just for You!

Just for our Tea with Jainé community - Hashtag Fox is $9 per month and you can use the discount code jainekershner to save money off of your monthly subscription. I’m so happy to partner with wonderful companies that support Tea with Jainé.

- I was given a free subscription to Hashtag Fox in exchange for my honest opinion and review.

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Understanding the Creative Shift in Editorial Content and Social Media Strategies Inside the Wedding Industry

May 11, 2021 Jaine Kershner

We are chatting with Sarah Kay Love about understanding the creative shift in editorial content and social media strategies inside the wedding industry. Sarah shares her insight on what is going on with creating new content, how to use social media for your brand, and so much more. A little bit about Sarah is that she runs a creative agency, specializing in styling branding, killer content, and smart digital marketing strategies devoted to helping companies build brands that differentiate themselves and increase business. Sarah spent five years at The Knot magazine producing and curating visuals on a variety of media platforms from print to digital editorials, covers, advertising campaigns, and social media channels. She also spearheaded the real wedding and styled shoot submission process for the national and regional magazines. Sarah is now combining her unique skill set and sharing her knowledge with photographers and creative professionals to properly strategize, produce, curate, and market content so they can get noticed, drive revenue and stand out in a saturated market.

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How to use Email Marketing To Grow Your Business with Kendra Swalls

May 19, 2020 Jaine Kershner

I’m excited about this weeks episode because I’m chatting with Kendra Swalls about how to use Email Marketing To Grow Your Business. Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

Applications Mentioned in Show:

Flodesk - Sign up Here and lock in the beta discount of $19 per month forever!
Canva - Sign up Here to create use free templates for your email marketing

www.girlmeansbusiness.com
https://www.girlmeansbusiness.com/resources
Listen: https://podcasts.apple.com/us/podcast/girl-means-business/id1457458458

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Marketing Jump Start Guide is Here!

April 15, 2020 Jaine Kershner

It brings me great joy to announce that our online shop and first digital product is available now - YAY!

I’ve been hard at work putting together our very own online resource shop for wedding photographers! I had originally planned on launching this by Summer but with the “gift” of extra time, I was able to accomplish this HUGE goal a lot sooner than expected. So, who’s excited to learn more? Yay!!

Our very first digital product is our brand new Marketing Jump Start Guide!! 🎉

Think of it as the full-size, in-depth companion to the Marketing Quick List I released a few days ago!

Ok, so let me ask you a question, are you frustrated because you don’t know where to start or how to promote your wedding photography business?

Well, I’ve got some exciting news for you!

Inside this 29-page guide, I’m sharing 10 ways to successfully market and promote your wedding photography business. Including simple and actionable steps, long term recommendations, and proven strategies that have transformed my own wedding photography business over the last decade.

If you are struggling to jump start your marketing strategy, attract your ideal clients, and book weddings you are truly excited about, then this guide is especially for you!

Oh, and the best news, it's only $27 🎉

Visit the shop for more information about and GET your copy today!!!

I cannot wait to continue to bring you digital resources to help you succeed in your wedding photography business. Oh, and if you visit the shop, you can also download a few of our past FREEBIES too!!