Navigating Pricing During a Difficult Year

June 22, 2021 Jaine Kershner

We are chatting with Michelle Loretta from Be Sage Consulting all about navigating pricing during a difficult year. Michelle helps break down why discounting is never a good idea, how to ensure your business will survive the next “pandemic” like event, and how pricing is really part of your marketing strategy. A little bit about Michelle’s business Be Sage Consulting was one of the first B2B resources specifically tailored to creatives who wanted to become better entrepreneurs. Michelle works one-on-one with event pros to adjust and redefine their business strategies. Be Sage Consulting also hosts an annual Be Sage Conference, which welcomes creative entrepreneurs from around the world for a weeklong mastermind on all things business.

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How to Setup Your Mini Sessions with Rebecca Rice

June 15, 2021 Jaine Kershner

We are chatting with Rebecca Rice about how to set up and structure your mini sessions for profitably. Rebecca has been called the “Queen of Mini Sessions” and during our chat, she shares all about how she setups up for mini sessions for success, to best utilize her time, and how to make the most amount of profit per session. A little bit about Rebecca is that she is a photographer, educator, wife, and mom living in Nashville, Tennessee. She has the heart to equip aspiring and established photographers and business owners alike with the tools they need to create a profitable business.

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Whatever it is, the way you tell your story online can make all the difference.

How to Get the Best Hashtags Instagram - Hashtag Fox

June 9, 2021 Jaine Kershner

I’m so excited to finally share one of my favorite new apps for Instagram. Everyone, meet the incredible Hashtag Fox. It’s an incredibly easy-to-use online app that allows you to clearly, simply, and quickly search the most popular hashtags being used and found on Instagram in real-time!

Hashtag Fox for Instagram

I have been using Hashtag Fox for the last few months when I sit down to batch scheduled my Instagram posts for my wedding photography and the podcast/business coaching Instagram accounts. They provide a wonderful how to use the program when you first join but here’s a quick overview of how I like to use the program.

First, I log into Hashtag Fox and do a quick search on hashtags that I use frequently. It only takes a few minutes for the app to come back with the best and most popular hashtags that are being seen on Instagram. The program is easy to read with visual aids to help you see the top 9 Instagram posts and rates them from good to bad.

Next, your results will start to appear on your screen. You can simply click on the hashtags you’d like to use (note: you can use up to 30 hashtags on each Instagram post) and gives you the option to either save them to a new Hashtag Fox saved collection or simply copy and paste them into your Instagram Planner (I use Later) or directly into the Instagram post.

I prefer to create a new collection each time and then see how well the new set of Hashtags performs. You simply repeat this process for each new hashtag term you want to use. So easy!

My Favorite Feature - Nerd Mode

One of my favorite features in Hashtag Fox is Nerd Mode (image below) because it breaks down the hashtags by their actual performance!! If you are a data lover like me, this is so valuable!! It says which hashtags are Excellent, Good, or Insufficient (I would steer clear of those!). It’s so helpful to see how they rank and which ones you might want to focus on when you are creating your new posts.

You can also sort by the Magic Score or EP Likes, Average Likes, Comments, and more so you can see how each particular hashtag performs on the platform.

I like to use a mixture of popular and not-so-popular hashtags to give my posts a good chance of being seen. Instagram will only show your posts to approximately 3-5% of your audience so having a tool in your back pocket to help you be found is really something every wedding photographer should invest in.

Hashtag Fox for Wedding Photographers.png

Instagram Hashtag Results

After a few months of consecutively using Hashtag Fox, I can confidently say that more and more people have been seeing my posts on Instagram. They typically are new users who do not follow my accounts but through the power of hashtags found and saw my content on Instagram.

With how hard it is to be found on Instagram these days, I will take any help I can get and Hashtag Fox is a powerful, easy-to-use tool that makes searching for new hashtags simple and fun!

A Special Discount Just for You!

Just for our Tea with Jainé community - Hashtag Fox is $9 per month and you can use the discount code jainekershner to save money off of your monthly subscription. I’m so happy to partner with wonderful companies that support Tea with Jainé.

- I was given a free subscription to Hashtag Fox in exchange for my honest opinion and review.

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Invisible Burden of Wedding Vendors with Kara Maureen

June 8, 2021 Jaine Kershner

We are chatting with Kara Maureen all about the invisible burdens of wedding vendors. Kara shares with us the invisible forces that play throughout the wedding planning process and can reveal themselves on a wedding day. Not only does it affect the couples and their families but also the wedding vendors too! Kara shares her advice on how we can set good boundaries with clients and practice energy management to avoid burnout. A little bit about Kara is a bridal coach who helps brides gracefully navigate wedding drama so they can have stronger relationships with those who matter most. She has a Masters's Degree in social work and Life Coaching Certification from Martha Bleck Inc who happens to be Oprah’s life coach too!

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5 Must Have Items to Include in Your Wedding Photography Investment Guides

June 3, 2021 Jaine Kershner

Have you ever wondered what information you should include in your investment guide? You know, the guide you send to potential clients or wedding planners who are interested in working with you?

Yep, I've been there too!

Each time a new request would come in, I would start sweating at my desk trying to figure out what information I should or should not include. That was until I finally figured it out!

I know it can seem a bit overwhelming to create these types of information documents on your own so I wanted to share my top 5 tips with you on how to make a great first impression every time!

What to Include in Your Wedding Photography Investment Guide

No. 1 - About You - This is the perfect time to share a bit about you, your unique value, and any accolades/press features you have recently received.⁠ I also suggest putting a photo of yourself in there too. They want to know who they are working with!
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No. 2 - Your Best Work - You have your potential client's undivided attention so be sure to include only your BEST work when you are creating your investment guide. Wow them from the very beginning and get them extremely excited to work with you.⁠

No. 3 - Clear Offers - When you are sending your offerings to your potential clients, make them easy and clear to understand. Take away the back and forth with creating easy offers that everyone comprehends.

No. 4 - Venue Images - One way to connect with clients without even speaking a word is to intentionally include imagery of their venue or if you haven't worked there, similar locations. For example, if it's a beach wedding, include images from beach weddings. Help paint a picture of what it will be like working with you!⁠

No. 5 - Next Steps - Tell your viewer the next steps they need to follow to book you for their wedding or event. Do they have to email you within 7 days? Do they have to simply reply with a “we're in!”? Whatever your process is, make it easy for your clients to hire you!
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I hope that is helpful but if you don't want to do it alone, I can help! I offer two beautifully designed Investment and Service Guide Templates in our online shop. Visit www.teawithjaine.com/shop for more information about our easy-to-use, plug and play templates.

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Common Branding Mistakes that Keep you From Consistent Client Inquiries with Bonnie Bakhtiari

June 1, 2021 Jaine Kershner

We are chatting with Bonnie Bakhtiari about the common branding mistakes that keep you from consistent client inquiries. Bonnie helps us pinpoint what could be holding us back from having our dream clients pop into our inboxes day after day. A little bit about Bonnie a brand designer and strategist for creative entrepreneurs. With over nine years of experience in creating elevated visual brands founded on intentional strategy, Bonnie works daily with female entrepreneurs in the photography, wedding, and event industries to help them create strategic brands that empower them to achieve their goals.

Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Thank YOU for your support!

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Featured on The Level Up Your Wedding Business Podcast

May 30, 2021 Jaine Kershner

I’m so excited to share that I was recently a guest on The Level Up Your Wedding Business Podcast with Taylor Petrinovich, who was a guest on Tea with Jainé. We chat about how to get your work featured in publications, how to create submissions that editors love, and a few tips for any looking to submit their work. Thank you Taylor for having me and I hope you all enjoy the episode.

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How to Legally Grow Your Team with Magi Fisher

May 25, 2021 Jaine Kershner

We are chatting with Magi Fisher from Magdalena Studios and The Artists Lawyer all about how to legally grow your team. Magi shares how she has grown her business to a team of 12 and shares how they photography up to 100 weddings a year. How by having a strong legal structure in place, you can grow your team and business to become more profitable than you could have imagined. A little bit about Magi is that she is a wedding photographer and lawyer based in New Jersey. Magi’s mission as an artist and attorney is to provide honest and essential guidance for passionate pursuers. She strives to help creative entrepreneurs achieve success with foundational business practices and legal resources.

Save 20% OFF all contracts from The Artists Lawyer - Use Code TEAWITHJAINE at checkout

Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Thank YOU for your support!

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms. You can make a monthly contribution by using the Support this Podcast button in our profile. Thank you so much for all of your kind support!!

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Overcoming Imposter Syndrome in a Loudly Successful Market

May 18, 2021 Jaine Kershner

We are chatting with Taylor Petrinovich from The Level Up Co. all about Overcoming Imposter Syndrome in a Loudly Successful Market. Taylor explains what exactly is Imposter Syndrome, how we can recognize it, and even use it to our advantage. A little bit about Taylor is that she is a cinematographer, leads the Elevate Mastermind which is a group coaching and mentorship program, and the host of The Level Up Your Wedding Business Podcast.

Listen to my Guest Episode on the Level Up Your Wedding Business Podcast - How to Get Your Work Featured in Publications

Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Thank YOU for your support!

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts, and all other major podcasting platforms. You can make a monthly contribution by using the Support this Podcast button in our profile. Thank you so much for all of your kind support!!

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Understanding the Creative Shift in Editorial Content and Social Media Strategies Inside the Wedding Industry

May 11, 2021 Jaine Kershner

We are chatting with Sarah Kay Love about understanding the creative shift in editorial content and social media strategies inside the wedding industry. Sarah shares her insight on what is going on with creating new content, how to use social media for your brand, and so much more. A little bit about Sarah is that she runs a creative agency, specializing in styling branding, killer content, and smart digital marketing strategies devoted to helping companies build brands that differentiate themselves and increase business. Sarah spent five years at The Knot magazine producing and curating visuals on a variety of media platforms from print to digital editorials, covers, advertising campaigns, and social media channels. She also spearheaded the real wedding and styled shoot submission process for the national and regional magazines. Sarah is now combining her unique skill set and sharing her knowledge with photographers and creative professionals to properly strategize, produce, curate, and market content so they can get noticed, drive revenue and stand out in a saturated market.

Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Thank YOU for your support!

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts, and all other major podcasting platforms. You can make a monthly contribution by using the Support this Podcast button in our profile. Thank you so much for all of your kind support!!

Follow @teawithjaine on Instagram