Marketing Quick List for Wedding Photographers

I’m so excited to share that our brand new FREE Marketing Quick List is available starting today!!!

This FREE Marketing Quick List includes 10 tips for wedding photographers to market their business. I'm sharing my favorite tips that anyone can do especially when we have a little more time at home!⁠

This is a BRAND NEW guide that is a great companion to the first marketing checklist we released earlier this year.

Sign Up here & get your FREE guide today!!

Marketing Plan for Small Business - Wedding Photographers

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How to Safe Guard Your Wedding Biz From the Unexpected (COVID-19) with Margaux Fraise

We are chatting with Margaux Fraise from Harmony Creative Studio about how to safeguard your wedding business from the unexpected (COVID-19) and worst-case scenarios. We were already slated to chat when the coronavirus outbreak spread across the United States and ultimately put everything we know as “normal” on hold. Margaux helps us prepare for the unexpected as she is a cancer survivor and had to safeguard her own wedding planning business based in Los Angeles, California. I hope this podcast gives you clear, tangible, and actionable steps to do right now and a bit of hope at the light of the tunnel. We are going to get through this better and stronger than before. If you want more support, please join our Facebook community where I’m constantly sharing resources and ideas to keep you going in your wedding photography businesses. I am here for you friends!

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Book More Weddings! Free Virtual Photography Summit

I'm so excited to let you know that I'm going to be part of the Book More Weddings Summit, which is 100% FREE for you to watch. Sign up here and get your FREE seat today!

Heidi Thompson of Evolve Your Wedding Business (and friend to the podcast) put together a great line up of 20+ industry experts for you to learn from!

For 4 days, April 20th - 23rd, 2020, you'll learn the steps on how to book higher-paying clients, using Instagram to attract your ideal clients (that is my presentation!!), turning your website into a lead generating machine, and so much more!

Some of the incredible teachers include Megan Ely, Reene Dalo, Bron Hanson (who are all guests on our Podcast!) Lauren Harper Grove, Ashlyn Carter, and so many more wonderful speakers.

Sign up today and grab your FREE seat!! I know you are going to love it!!

Jaine Kershner - Book More Weddings Summit

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How to Grow Your Vendor Network Without the Coffee Date with Megan Gillikin

I’m excited about this week’s episode because I’m chatting with Megan Gillikin from a Southern Soirée & Weddings for Real Podcast all about how to Grow your Vendor Network without the Coffee Date. Megan gives us some really helpful tools, insight, and helpful techniques to keep your connections real and meaningful to you and your business. Megan runs her full-service wedding planning company A Southern Soiree in North Carolina. She and her husband Jason created one of my favorite wedding podcasts (which I was also a guest!) Weddings for Real and she is an educator and speaker. 

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms. We’d love for you to leave us a review to help other listeners find out about us. Want to support Tea with Jainé? You can make a monthly contribution by using the Support this Podcast button in our profile.

Thank you so much for all of your kind support!! xo

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My Photography Gear for Creating Natural Light Photos On Location

I was recently interviewed by my friend Sandra Coan all about her course The Missing Link. (watch the interview here) As one of her students, I am always gushing about her course and how it truly changed how I photograph my Newborn and Family sessions on location. The Missing Link was (and remains!) one of the best investments I have made for my business to date because not only was the class easy to follow, but you can also immediately implement Sandra’s techniques into your own style of photography.

Speaking from my own journey, I was looking for a way to photograph my on location in-home family sessions using more film and NOT having to be dependent on the available light at my client's home. Being a Family Photographer in NYC, most new york city apartments are small and having enough light to use film, is usually challenging but NOT anymore.

After I watched The Missing Link, I immediately did an audit of my gear and decided that purchasing a few new items was going to be a good investment for me to accomplish my goal of shooting more film during my family sessions. I also needed a photography kit that was extremely portable that I could easily carry.

I wanted to share with you what I use and bring with me to every single newborn and family session that is on-location whether it’s a New York City apartment, home in the Hamptons or update New York. I love that I am always prepared and I hope this helps you too!

Listen to my Podcast interview with Sandra Coan here

To see my work using this setup - Visit my blog posts here, here and here.

Photography Gear Kit for Natural Light Photos inside

The Missing Link - This course truly reshaped my family photography in new york city. I have watched this over and over again and each time, I pick up new tips to use. I 100% recommend this course to every single person who asks me "if they should buy it?” and my answer is always “YES!” buy it! I have already made back all of the money I used to invest in the course and my additional photography gear. It’s SO worth it!


Photography Gear

Profoto B2 250 AirTTL to-go Kit (one light): This incredibly powerful little light is amazing. I love how small and portable it is. You can use this kit anywhere in the home because the battery pack does not need to be plugged in. I also love this kit because the light has a builtin receiver and does not require me to purchase another piece of equipment to get it to sync with my camera. The light comes in a crossbody bag that I carry and inside I add my universal remote, diffuser, and extra batteries too!

I purchase the one light kit but I wish I purchased the two light kit just to have a backup handy.

Profoto B2 250 AirTTL to-go Kit (two lights)

Profoto Air Universal Remote: I love this universal remote! It’s easy to use and can be connected to ANY camera that has a hot-shoe. So I can use it on my Nikon D850 or my film camera bodies the Contax 645 or Nikon F100. If I wanted to use a Hasselblad with a leaf shutter, I would just need a sync cord to make it work.

Westcott 7’ Parabolic Umbrella - Black and White - I’m so glad Sandra recommends these huge parabolic umbrella’s late last year. They are incredible and completely affordable!

Westcott Diffuser: you’ll need this to pair with your umbrella

Westcott 43” Deep Umbrella - This is another smaller umbrella option from Westcott that does pretty much the same thing as the larger 7ft umbrella. For my smaller NYC apartments, I bring this umbrella so I’m not knocking into any furniture during the session.

Westcott 43” Diffuser: you’ll need this to pair with your umbrella

Light Meter - I have a Sekonic L-358 Flash Master Light Meter. I purchased this several years ago and use it all the time. It’s a workhorse and easy to use. If you want to create pretty photos, you are going to have to invest in a good light meter.

Cheetah Stand - C8: I have been using Cheetah Stands for a very very long time in my wedding photography business. So I pack one up in my tripod case, along with my umbrella, so everything is in one bag.

Manfrotto Tripod Carrying Case: You can use any carrying case to hold your gear. For me, I just used what I already owned which was this Manfrotto Tripod case.

Kamrette Lyra Camera Backpack - I’ve already gushed about how much I love the Lyra Camera Backpack from Kamrette. It’s functional and pretty which for me (I know completely vain!) are super important.

Westcott 6-1 Reflector Kit: If you want to bring in a little more light into a dark situation, having a set of reflectors is going to be your new best friend. I use the white reflector the most and it’s light enough to carry when I’m traveling to a session.


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Photographers and Florists Col​​​​laborating On Styled Shoots with The Flower Guy Bron

We are chatting with The Flower Guy Bron Hansboro all about how wedding photographers and florists can collaborate together to create a styled shoot that is beneficial to everyone involved. The Flower Guy Bron creates Bespoke Design and styling experiences for weddings and events of all types.

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms. We’d love for you to leave us a review to help other listeners find out about us. Want to support Tea with Jainé? You can make a monthly contribution by using the Support this Podcast button in our profile.

Thank you so much for all of your kind support!! xo

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Want more Tea? One-on-One Coaching is now available! Find out more here!

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The Marketing Intensive Workshop for Wedding Photographers - Recap

Hosting my very own first in-person workshop was literally a dream come true! I spent months putting this three-day Marketing Intensive for Wedding Photographers together and so happy how it all turned out! I wanted to share with you a brief overview of each day and give a big thank you to all my wonderful attendees. Let’s jump right into it!

Each morning students were welcomed to a light breakfast, coffee, and of course, tea! We chatted before each session began which was wonderful for students who did not know each other prior. Each Marketing Intensive was broken down into 45-minute segments with Tea Breaks in between sections. I wanted to make sure the information was easy to process and everyone was able to stretch and take a break before we dove into the next section. Sometimes workshops can give you “all the information” in lump sum’s of time and I wanted to make sure each session was easy to process and answer any questions that came up. Students really appreciated this feedback and it was very well received.

Jaine Kershner - Wedding Photographer Coach

The Marketing Intensive for Wedding Photographers - Instagram
Day One

On the very first day of our workshop, we concentrated on Instagram and how wedding photographers should be using this platform for their wedding photography businesses. I shared how I easily and consistently create content, how I create captions easily, and how I interact with my audience using Instagram Stories. Instagram is one of my most favorite topics to teach and I was so happy to help each attendee and answer their specific questions or concerns about Instagram.

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What would be a workshop without a little swag, right? I sourced a few of my favorite items for my students to take home with them. Each attendee received a Sweet Water Decor “You Got This” hot and cold to-go mug in pink (of, course!), a pack of my favorite chocolate-covered snacks from Fatty Sunday’s (a Brooklyn based company), a new Monogrammed Notebook and pen to take their notes.

I also want to thank Instaproofs, my online image hosting company, for providing my attendees with a special discount code to enjoy two months off their yearly subscription. Thank you, Adam and everyone over at Instaproofs!

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The Marketing Intensive for Wedding Photographers - Pinterest
Day Two

The second day of our Marketing Intensive we concentrated on how wedding photographers should be using Pinterest for their business vs. using it for personal use. I went over how I use the platform and how it’s changed over the last two years and I know receive up to 170K views a month! I did a live demo of Tailwind and how to use this incredible application and incorporate it into your business workflows.

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The Marketing Intensive for Wedding Photographers - Submissions
Day Three

Our last and final day, was all about How to Create a successful and strong wedding submission to get your work featured online or in print. I gave students class assignments and we answered all their questions during each section. We ended by going over each students wedding submissions and helping them create faster workflows for getting each submission into the inbox of editors faster.

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I want to give a huge shout out and THANK YOU to each and every one of my attendee’s! Thank you so much for believing and trusting me to help you in your wedding photography businesses! I appreciate each and every one of you and cannot wait to see how you are doing in your own personal journey. Each attendee received a 30-minute complimentary online progress call with me as part of their workshop. I think it’s so important to help keep attendee’s accountable and on the right track!

Wanna know what they thought about attending the Marketing Intensive for Wedding Photographers? Read their honest reviews here.

JOIN THE WAITLIST

Bummed you missed out on the workshop? Well, I’ve got some great news for you. I’ll be hosting the next round of Marketing Intensives in August 2020. So sign up for our waitlist here and be the first before we announce it to the public. You definitely do not want to miss this as it will be the last intensive workshop for 2020. I cannot wait to meet you and help you create a killer marketing plan for your wedding photography business!


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From Corporate to Self Employed Entrepreneur - The Legal Paige Podcast Interview

I was recently a guest on The Legal Paige Podcast! I chatted about my story of moving from a full-time corporate job to being a full-time self-employed entrepreneur.

You can listen to this episode 46: Moving from A Full-Time Corporate job to Being A Full-Time Entrepreneur with Jaine Kershner on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms.

Thank you so much for all of your kind support!! xo

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Want more Tea? One-on-One Coaching is now available! Find out more here!

Visit Our Shop - Get our latest Online Course and E-Guides

Stay in the know! Subscribe to our newsletter, podcast, join our facebook group, and be sure to follow @jainekershner on Instagram for the latest Tea with Jainé IG TV episode.

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Time Management on Podcast-Talk with Renee Dalo

I chatted with Renee Dalo about Time Management on her podcast. We talked about balancing my wedding photography business, a photography education series, blog, podcast, coaching program, and being a mom. I’m sharing my tips, advice and thoughts on how to make it all possible!

You can listen to to the episode Ep-26- Time Management with Jaine Kershner on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms.

Thank you so much for all of your kind support!! xo

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Want more Tea? One-on-One Coaching is now available! Find out more here!

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Setting Client Expectations and Boundaries with Jen Taylor Consulting

We are chatting with Jen Taylor from Jen Taylor Consulting about how to set client expectations and how to define your business boundaries from the beginning. Jen has over 15 years of experience as a wedding planner and now focuses on helping wedding professionals create structure, streamline workflows and procedures into their wedding businesses and giving them time to focus on their craft, families and their lives.

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms. We’d love for you to leave us a review to help other listeners find out about us. Want to support Tea with Jainé? You can make a monthly contribution by using the Support this Podcast button in our profile.

Thank you so much for all of your kind support!! xo

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Want more Tea? One-on-One Coaching is now available! Find out more here!

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Greetabl Discount - Save 20% Greetabl and Greetabl Insider Pro. Use code JKERSHNER at check out.

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