The Conversion Factor: How to Turn Inquiries into Bookings with Elizabeth Sheils

August 26, 2025 Jaine Kershner

I’m chatting with Elizabeth Sheils from Rock Paper Coin about the conversion factor: how to turn inquiries into bookings. Elizabeth shares how we should be streamlining our inquiry process from the beginning and walks us through her sales process that has a 62% conversion rate! A little bit about Elizabeth, she is an award-winning planner and manager for a large wedding company in the Pacific Northwest and the co-founder of Rock Paper Coin, which is a collaborative software platform to streamline contacts, invoices, and payments for the wedding industry. Also, just for our audience, when you use our link and TEAWITHJAINE at checkout, you’ll get 50% off your first year at Rock Paper Coin. You can sign up for a free 30-day trial, no credit card needed, to see if it’s the right fit for your company.

Visit Website: www.rockpapercoin.com
Receive 50% OFF your first year - use code TEAWITHJAINE at checkout

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Book More Weddings FREE Virtural Summit

August 17, 2025 Jaine Kershner

I’m so excited to share that I’m going to be part of the Book More Weddings Summit that starts on Monday, August 18th, 2025. The wedding industry is shifting, and what used to work just isn’t cutting it anymore. You’re doing everything “right”...serving your clients well, showing up online, maybe even running ads…but still not getting consistent bookings from ideal clients.

You’re not alone.

That’s why I’m so excited to invite you to something that’s actually working right now for wedding pros...

🎉 The Book More Weddings Summit
🗓️ Happening August 18th–22nd
🎟️ And yes, your ticket is 100% free!

This 5-day virtual event brings together over 45 wedding industry experts across 5 learning tracks covering everything from lead generation to AI.

You’ll learn from SEVERAL of our favorite industry educator and friend to the podcast, including:

Emily Foster
Sarah Dunn
Twah Doughtery
Alora Rachelle
and many more!

Click HERE to get your FREE ticket and learn over the next 5 days all about how to help your wedding photography business GROW during this industry shift. Cannot wait to see you there!

Book More Weddings Virtual Summit 2025 - Jaine Kershner

What to Update on Your Website Now to Boost Bookings with Emily Foster

July 29, 2025 Jaine Kershner

I’m chatting with Emily Foster all about what to update on your website to boost bookings now! Emily shares her knowledge and expertise on how to make a few simple changes to your website now, which will help bring in more bookings later. A little bit about Emily: she is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon, and works with wedding pros all over the world. She helps wedding vendors and photographers stand out with personalized, tailored branding, high-converting website design, and strategic marketing services.

To purchase Emily’s Showit Templates, visit: here

Get Emily’s FREE checklist here: https://emilyfostercreative.com/elevated-website-checklist

Protect Yourself and Your Business When Sh*t Hits the Fan with Nora Sheils

July 8, 2025 Jaine Kershner

We are chatting with Nora Sheils from Rock Paper Coin all about what to do when Sh*t hits the fan. Nora shares her advice on how to prepare your business for the uncertainty and how to take a deep breath to get through it all. Nora is the co-founder of Rock Paper Coin, a client management platform for wedding professionals. She is recognized as one of the top 500 event pros by BizBash and is committed to bringing together event professionals and couples through a more effective, streamlined approach to the often daunting contract and invoice process. Also, just for our audience, when you use our link and TEAWITHJAINE at checkout, you’ll get 50% off your first year at RPC. You can sign up for a free 30-day trial, no credit card needed, to see if it’s the right fit for your company.

Visit Website: www.rockpapercoin.com

50% OFF your first year - use code TEAWITHJAINE at checkout

Standing Out Without Discounting with Heidi Thompson

June 24, 2025 Jaine Kershner

I’m excited to welcome back Heidi Thompson of Evolve Your Wedding Business to the show! Heidi and I are chatting about how to stand out without discounting your services for wedding photographers. Heidi shares her expert advice on marketing how wedding photographers can begin to separate themselves from everyone else and show their value before even chatting with a potential client. A little bit about Heidi, she is a best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business, where she helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want.

Heidi Thompson - Evolve Your Wedding Business

Building a Local Community that Fosters Resilience and Support for Wedding Photographers with Chris J. Evans

June 10, 2025 Jaine Kershner

We are chatting with ⁠Chris J. Evans⁠ all about how to build a local community that fosters resilience and support for wedding photographers. Chris shares his personal stories of how to authentically connect with your peers and create lasting relationships that will help your business grow year after year. A little bit about ⁠Chris⁠, He is a luxury wedding photographer who has traversed the globe, capturing iconic love stories. For nearly 14 years, discerning clients have invited him to immortalize their celebrations from the canals of Venice to the shores of Hawaii.

Creating Impactful Candid Photographs: Techniques and Mindset Behind Capturing Real, Unscripted Moments with Charles Moll

May 27, 2025 Jaine Kershner

We are chatting with Charles Moll about creating impactful candid photographs. Charles shares insight on his techniques and mindset behind capturing real, unscripted moments. A little bit about Charles, he is a wedding photographer specializing in candid, creative storytelling, celebrating life's natural beauty. He holds a bachelor’s in Film and Photography from Montana State University. Before working as a wedding photographer, Charles worked for various non-profits and photographed all over the world. In 2024, he was recognized as one of the top 150 photographers by WPJA.

How to Attract High-Paying Clients Without Competing on Price with Vanessa Joy

May 13, 2025 Jaine Kershner

We are chatting with Vanessa Joy about how to attract high-paying clients without competing on price. Vanessa shares how wedding photographers can be strategic in their marketing messaging, networking, and upping your sales process, you can start to attract the right clients all the time. A little bit about Vanessa, she has helped tens of thousands of photographers master their craft and build a thriving photography business. Her work has been trusted by major brands like BravoTV, Canon, Hilton Grand Vacations, and Profoto. Vanessa is also a Canon Explorer of Light recipient, an honor held by only five wedding photographers in the U.S. over the past 21 years!

Why Wedding Photographers Aren’t Booking Weddings from Their Social Media Ads with Ron Sefcik

April 29, 2025 Jaine Kershner

We are chatting with Ron Sefcik all about why wedding photographers aren’t booking weddings from their social media ads. Ron shares his insight and expertise on why your ads could be hurting your return on investment and why clients could be pushed away. A little bit about Ron before we get started, Ron is a marketing expert and agency owner specializing in helping wedding photographers book more weddings through strategic advertising, organic social media, and sales funnels. As the co-founder of Ron & Jess Marketing, he has spent over eight years running high-converting Meta ad campaigns and designing systems that turn leads into booked weddings.

The Power of Public Relations with WedVibes Media

March 4, 2025 Jaine Kershner

We are chatting with Daria and Alina from Wed Vibes Media all about the Power of Public Relations. Daria and Alina share their insider knowledge as to why submitting your work and having it featured in the right places is going to help your business grow year after year. A little bit about the PR Duo, Daria has over 9 years of luxury European wedding planning experience and Alina has over 15 years of experience as a marketing executive and has previously worked with Nestle and Ferrero.

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