The Ins and Outs of Corporate Events with Something Fabulous

April 28, 2020 Jaine Kershner

I’m excited about this week's episode because I’m chatting with Jennifer Charles and Kimberly Allen from Something Fabulous all about The Ins and Outs of Corporate Events. The timing could not be more perfect because with what’s going on in the wedding industry now, we all need to be thinking about different ways to expand our portfolios. Jennifer and Kimberly are the sister duo behind something fabulous which is an event management and experience design firm with locations in DC and Detroit. They have a combined 25 years of experience in the industry and have been recognized as one of the top 25 Women-Owned Businesses by Working Mother Magazine.

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Fixing Common Mistakes that Wedding Photographers Make with Alan Berg

April 21, 2020 Jaine Kershner

I’m excited about this week’s episode because I’m chatting with Alan Berg! If you listened to this podcast you know that I love his book “Why don’t they call me?” And when I ran into Alan this past Nov. at the Knot Gala I had to ask him to be a guest on the show. Today we chat about some of the most common mistakes wedding photographers make when they receive a new inquiry and how to fix them now! Alan is one of the leading international speakers and experts on the business of weddings. with over 25+ years of industry experience, working at The Knot, educational guru Wedding Wire, and written 5 books all about the wedding industry.

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Super Cute Tech Accessories with LAUT

April 19, 2020 Jaine Kershner

When I was contacted by LAUT to try a few of their trendy and lifestyle tech accessories to review for the blog, I was SOOO excited because I actually already used their products. Talk about a perfect match!

I was able to pick out a few items from their super fun line of tech accessories. I chose the FLURO for iPhone XS case in crystal along with CONFETTI series for iPhone XS in Confetti Party. I also picked out the AirPods Cases - Dotty in Crystal (gold polka dots) and Ombre Sparkle in Peach.

I am obsessed with my new cases for my iphone & airpods. They are so much fun and I love all the patterns you can choose to mix and match. I used to have a rubber case for my airpods but that was only to protect it from scratches. The Dotty Case will actually protect them when I accidentally drop them on my hard wood floors.

I also love that they make really stylish USB to Lighting Cables to charge your gear too. I totally want to pick up Link Metallic cables in Gold and Rose Gold.

I always use and recommend adding a PopSocket to any iphone case. This gives you an extra grip to use your phone for Instagram Stories and my latest obsession TikTok! Here is my favorite to use with my LAUT Fluro iPhone Case.

So, Who doesn’t love to dress up their tech? I know you are going to really enjoy using LAUT products!

I received a complimentary iphone xs and airpod cases in exchange for my honest review. All thoughts and opinions are my own. Thank you LAUT for partnering with me!

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Marketing Jump Start Guide is Here!

April 15, 2020 Jaine Kershner

It brings me great joy to announce that our online shop and first digital product is available now - YAY!

I’ve been hard at work putting together our very own online resource shop for wedding photographers! I had originally planned on launching this by Summer but with the “gift” of extra time, I was able to accomplish this HUGE goal a lot sooner than expected. So, who’s excited to learn more? Yay!!

Our very first digital product is our brand new Marketing Jump Start Guide!! 🎉

Think of it as the full-size, in-depth companion to the Marketing Quick List I released a few days ago!

Ok, so let me ask you a question, are you frustrated because you don’t know where to start or how to promote your wedding photography business?

Well, I’ve got some exciting news for you!

Inside this 29-page guide, I’m sharing 10 ways to successfully market and promote your wedding photography business. Including simple and actionable steps, long term recommendations, and proven strategies that have transformed my own wedding photography business over the last decade.

If you are struggling to jump start your marketing strategy, attract your ideal clients, and book weddings you are truly excited about, then this guide is especially for you!

Oh, and the best news, it's only $27 🎉

Visit the shop for more information about and GET your copy today!!!

I cannot wait to continue to bring you digital resources to help you succeed in your wedding photography business. Oh, and if you visit the shop, you can also download a few of our past FREEBIES too!!

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How to Strengthen Your Relationships with Wedding Planners with Renee Dalo

April 14, 2020 Jaine Kershner

I’m excited about this week’s episode because I’m chatting with Renee Dalo from Moxie Bright Events and Talk with Renee Dalo about how to strengthen your relationships with wedding planners. Renee is a boutique wedding planner located in sunny California! She’s been in the wedding industry for 12+ years and helps other wedding professionals with her online courses, resources, and her B2B podcast Talk with Renee Dalo.

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Marketing Quick List for Wedding Photographers

April 8, 2020 Jaine Kershner

I’m so excited to share that our brand new FREE Marketing Quick List is available starting today!!!

This FREE Marketing Quick List includes 10 tips for wedding photographers to market their business. I'm sharing my favorite tips that anyone can do especially when we have a little more time at home!⁠

This is a BRAND NEW guide that is a great companion to the first marketing checklist we released earlier this year.

Marketing Plan for Small Business - Wedding Photographers

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How to Safe Guard Your Wedding Biz From the Unexpected (COVID-19) with Margaux Fraise

April 7, 2020 Jaine Kershner

We are chatting with Margaux Fraise from Harmony Creative Studio about how to safeguard your wedding business from the unexpected (COVID-19) and worst-case scenarios. We were already slated to chat when the coronavirus outbreak spread across the United States and ultimately put everything we know as “normal” on hold. Margaux helps us prepare for the unexpected as she is a cancer survivor and had to safeguard her own wedding planning business based in Los Angeles, California. I hope this podcast gives you clear, tangible, and actionable steps to do right now and a bit of hope at the light of the tunnel. We are going to get through this better and stronger than before. If you want more support, please join our Facebook community where I’m constantly sharing resources and ideas to keep you going in your wedding photography businesses. I am here for you friends!

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Book More Weddings! Free Virtual Photography Summit

April 3, 2020 Jaine Kershner

I'm so excited to let you know that I'm going to be part of the Book More Weddings Summit, which is 100% FREE for you to watch. Sign up here and get your FREE seat today!

Heidi Thompson of Evolve Your Wedding Business (and friend to the podcast) put together a great line up of 20+ industry experts for you to learn from!

For 4 days, April 20th - 23rd, 2020, you'll learn the steps on how to book higher-paying clients, using Instagram to attract your ideal clients (that is my presentation!!), turning your website into a lead generating machine, and so much more!

Some of the incredible teachers include Megan Ely, Reene Dalo, Bron Hanson (who are all guests on our Podcast!) Lauren Harper Grove, Ashlyn Carter, and so many more wonderful speakers.

Jaine Kershner - Book More Weddings Summit

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How to Grow Your Vendor Network Without the Coffee Date with Megan Gillikin

March 31, 2020 Jaine Kershner

I’m excited about this week’s episode because I’m chatting with Megan Gillikin from a Southern Soirée & Weddings for Real Podcast all about how to Grow your Vendor Network without the Coffee Date. Megan gives us some really helpful tools, insight, and helpful techniques to keep your connections real and meaningful to you and your business. Megan runs her full-service wedding planning company A Southern Soiree in North Carolina. She and her husband Jason created one of my favorite wedding podcasts (which I was also a guest!) Weddings for Real and she is an educator and speaker.

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Thank you so much for all of your kind support!! xo

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My Photography Gear for Creating Natural Light Photos On Location

March 30, 2020 Jaine Kershner

I was recently interviewed by my friend Sandra Coan all about her course The Missing Link. (watch the interview here) As one of her students, I am always gushing about her course and how it truly changed how I photograph my Newborn and Family sessions on location. The Missing Link was (and remains!) one of the best investments I have made for my business to date because not only was the class easy to follow, but you can also immediately implement Sandra’s techniques into your own style of photography.

Speaking from my own journey, I was looking for a way to photograph my on location in-home family sessions using more film and NOT having to be dependent on the available light at my client's home. Being a Family Photographer in NYC, most new york city apartments are small and having enough light to use film, is usually challenging but NOT anymore.

After I watched The Missing Link, I immediately did an audit of my gear and decided that purchasing a few new items was going to be a good investment for me to accomplish my goal of shooting more film during my family sessions. I also needed a photography kit that was extremely portable that I could easily carry.

I wanted to share with you what I use and bring with me to every single newborn and family session that is on-location whether it’s a New York City apartment, home in the Hamptons or update New York. I love that I am always prepared and I hope this helps you too!

Listen to my Podcast interview with Sandra Coan here

To see my work using this setup - Visit my blog posts here, here and here.

The Missing Link - This course truly reshaped my family photography in new york city. I have watched this over and over again and each time, I pick up new tips to use. I 100% recommend this course to every single person who asks me "if they should buy it?” and my answer is always “YES!” buy it! I have already made back all of the money I used to invest in the course and my additional photography gear. It’s SO worth it!

Photography Gear

Profoto B2 250 AirTTL to-go Kit (one light): This incredibly powerful little light is amazing. I love how small and portable it is. You can use this kit anywhere in the home because the battery pack does not need to be plugged in. I also love this kit because the light has a builtin receiver and does not require me to purchase another piece of equipment to get it to sync with my camera. The light comes in a crossbody bag that I carry and inside I add my universal remote, diffuser, and extra batteries too!

I purchase the one light kit but I wish I purchased the two light kit just to have a backup handy.

Profoto B2 250 AirTTL to-go Kit (two lights)

Profoto Air Universal Remote: I love this universal remote! It’s easy to use and can be connected to ANY camera that has a hot-shoe. So I can use it on my Nikon D850 or my film camera bodies the Contax 645 or Nikon F100. If I wanted to use a Hasselblad with a leaf shutter, I would just need a sync cord to make it work.

Westcott 7’ Parabolic Umbrella - Black and White - I’m so glad Sandra recommends these huge parabolic umbrella’s late last year. They are incredible and completely affordable!

Westcott Diffuser: you’ll need this to pair with your umbrella

Westcott 43” Deep Umbrella - This is another smaller umbrella option from Westcott that does pretty much the same thing as the larger 7ft umbrella. For my smaller NYC apartments, I bring this umbrella so I’m not knocking into any furniture during the session.

Westcott 43” Diffuser: you’ll need this to pair with your umbrella

Light Meter - I have a Sekonic L-358 Flash Master Light Meter. I purchased this several years ago and use it all the time. It’s a workhorse and easy to use. If you want to create pretty photos, you are going to have to invest in a good light meter.

Cheetah Stand - C8: I have been using Cheetah Stands for a very very long time in my wedding photography business. So I pack one up in my tripod case, along with my umbrella, so everything is in one bag.

Manfrotto Tripod Carrying Case: You can use any carrying case to hold your gear. For me, I just used what I already owned which was this Manfrotto Tripod case.

Kamrette Lyra Camera Backpack - I’ve already gushed about how much I love the Lyra Camera Backpack from Kamrette. It’s functional and pretty which for me (I know completely vain!) are super important.

Westcott 6-1 Reflector Kit: If you want to bring in a little more light into a dark situation, having a set of reflectors is going to be your new best friend. I use the white reflector the most and it’s light enough to carry when I’m traveling to a session.

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