Choosing Your Business Structure, Business Name, and Trademark with Kailey Jacomet

May 10, 2022 Jaine Kershner

I’m chatting with Kailey Jacomet all about choosing your business structure, business name, and trademark. Kailey and I chat about the different types of business structures to consider when starting your business along with choosing a business name that will have longevity. We also discuss the how-to and the why behind trademarking certain parts of your brand. A little bit about Kailey is that Kailey Jacomet is a business attorney and mom of two. In her law practice, Brand Law Boutique, she helps entrepreneurs protect their brands with trademark registration, and provides attorney-drafted contract templates for service providers in her shop, Contractista. This conversation is an important first step when starting your business or if you’re like me, thinking about changing your business name a few years in. I hope it’s helpful for you today but feel free to reach out to Kailey directly for further assistance.

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Remaining Relevant in a Changing Industry with Tasha Bracken

May 3, 2022 Jaine Kershner

I’m chatting with Tasha Bracken all about how to stay relevant in a changing industry. Tasha and I chat about how staying relevant and up to date with technology, wedding trends, and branding is keeping yourself in the know with your evolving clientele. A little bit about Tasha owns Tasha Bracken Events which is a full-service event planning company for weddings, events, and gala’s based in Boston. Her work has graced countless prestigious publications like Grace Ormonde, Style Me Pretty, and Carats and Cake.

Want to Get Paid Faster and Never Pay a Processing Fee Again? Meet Maroo + Sign Up for FREE

May 3, 2022 Jaine Kershner

I'm so excited to share my new payment processor with you, meet Maroo! I recently switched to this new payment platform because it was specifically designed and created for wedding pros!

So, what makes Maroo so great? Let me count the ways…

1 - You can accept ACH Payments, Debit Cards, Credit Cards, and Pay Over Time. Prior to Maroo, I could only accept ACH payments through 17 Hats so adding Debit Cards has increased my client's ability to pay online!

2 - No Fees for Bank Transfers (ACH/e-checks) or Debit Card purchases. For each ACH payment, I would pay a $5.00 flat rate to Stripe. So, let's say you pay $60 a month in processing fees by simply switching to Maroo, you could save up to $720 a year!

3 - You can have your clients pay the 2.9% credit card fees automatically. If you accept credit cards, you can now have your clients pay the 2.9% processing fees OR give them the ability to pay another way. (be sure to check with your state to see if you can pass along this fee)

4 - Get Paid the NEXT business day. No more waiting 5-7 days from the other processor companies. Somehow the money magically appears in your bank account in ONE business day. It's incredible!

5 - Pay Other Vendors. Never use Venmo or write a check ever again. Pay other wedding vendors (ie. second photographers) easily with Maroo. Oh, and the best part is at the end of the year, Maroo will create your 1099's for you for FREE! It's one less thing you have to worry about during tax season and one less “fee” from your accountant. Maroo can save you even more money!

6 - It's 100% FREE! Yes, you read that correctly. You don't pay anything to use Maroo which seems totally insane but it's 100% true. It's free to sign up and use Maroo immediately.

So, are you excited to try Maroo? I hope so!

I've completely updated my process to use Maroo as my payment processor. My clients are so happy because they now have multiple ways to pay online and I love getting money into my bank account faster. Yay!

Click and sign up for your FREE Maroo account today!

Using Your Wedding Photo Biz to Build Personal Wealth with Erinn Bridgman

April 26, 2022 Jaine Kershner

I’m chatting with Erinn Bridgman all about how to use your wedding business to build your personal wealth. Erin shares how she created a 6-figure photography business in under two years and how that gave her the capital to begin her real estate empire. A little bit about Erin is that she’s a money management and mindset coach who empowers female entrepreneurs to design a business that is not just 'profitable' but actually grows their personal wealth.

Are Hashtags Even That Important?

April 12, 2022 Jaine Kershner

Today I’m chatting with Maria Del Mar all about if Hashtags are even important anymore? Maria shares her thoughts and research on why hashtags are still important, how we should be using them, how to create our own hashtag banks, and how to avoid the overuse of hashtags. A little bit about Maria is that she is the CEO & Founder of SMS Media, a wedding social media management & coaching business in the DC area. With over 7 years in the Digital Marketing world and has a passion for Marketing as a whole, User Behavior, Buyer Psychology, Copywriting, and Analytics.

How to Avoid Mishmash Design by Understanding your Seasonal Brand Personality with Lisa Aihara

April 5, 2022 Jaine Kershner

We are chatting with Lisa Aihara about how to avoid mishmash design by understanding your seasonal brand personality. Lisa helps us understand and explains what mishmash design is, how we can find our brand’s season, and how to use that information to tie all of our brand collateral together. A little bit about Lisa is that she is the owner of Ellette Studio, a strategic branding studio for wedding pros, coaches, and lifestyle entrepreneurs who want to make meaningful connections with their customers. Before founding her own business Lisa built a successful digital marketing career with a decade of experience running strategies for brand marketing majors she worked in brand marketing for companies Disney and Hulu.

Check out Lisa’s FREE guide to find out your brand colors.

The Importance of Bookkeeping with Hailey Fernelius

March 29, 2022 Jaine Kershner

Today I’m chatting with Hailey Fernelius all about the importance of bookkeeping. Hailey helps explain why bookkeeping is so important to every small business and how better understanding your books, will ultimately help your business in the long run. A little bit about Hailey is that she created The Wedding Planner Wingwomen to help wedding pros and small business owners transport their books from messy to organized. Money and Money management is always a great topic since people don’t talk about out in the open and I hope today’s show helps you feel more empowered to take care of our books!

Taking Risks and Building a New Business with McKenzi Taylor

March 22, 2022 Jaine Kershner

Today I’m chatting with McKenzi Taylor about taking risks and building a new business. Mckenzie shares how she has taken several big risks throughout her career. From when she started her wedding photography business to starting a brand new wedding planning business to serve a completely different client. Mckenzie walks us through her process of figuring out which risks are worth taking and how to make modifications along the way. A little bit about Mckenzie is that she is the Founder of Cactus Collective Weddings & Electric Sugar Elopements, McKenzie lives and works in Las Vegas, Nevada.

How to Prequalify Clients with Sam Jacobson

March 15, 2022 Jaine Kershner

Today I’m chatting with Sam Jacobson all about how to Prequalify Clients. Sam and I chat about why it’s important and necessary to pre-qualify your clients before you start the buyer’s journey together. Sam shares helpful tips, advice, and action steps to help you start prequalifying your clients in no time. A little bit about Sam, he helps event pros book more couples at higher prices. In 2018, He founded Ideaction Consulting with his wife (and fellow sales expert and now conversion copywriter), Katy. Since then, their team of seven has worked 1:1 with hundreds of clients providing business coaching, workshops, online courses, and website copywriting.

How to Evaluate Whether an Investment is the Right Fit, Right Now with Danielle Hayden

March 8, 2022 Jaine Kershner

Today I’m chatting with Danielle Hayden from Kickstart Accounting all about How to Evaluate Whether an Investment is a Right Fit, Right Now. Danielle helps us understand how we should be evaluating our business, what type of professionals we should have on our team, and gives us the tools to evaluate our own decisions. A little bit about Danielle is that she is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Danielle is the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series.

Schedule your discovery call with Kickstart Accounting - mention TEA WITH JAINE in the referral code and let them know you found them through the show!