How to Prequalify Clients with Sam Jacobson

March 15, 2022 Jaine Kershner

Today I’m chatting with Sam Jacobson all about how to Prequalify Clients. Sam and I chat about why it’s important and necessary to pre-qualify your clients before you start the buyer’s journey together. Sam shares helpful tips, advice, and action steps to help you start prequalifying your clients in no time. A little bit about Sam, he helps event pros book more couples at higher prices. In 2018, He founded Ideaction Consulting with his wife (and fellow sales expert and now conversion copywriter), Katy. Since then, their team of seven has worked 1:1 with hundreds of clients providing business coaching, workshops, online courses, and website copywriting.

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How to Master the Dreaded Sales Call with Carissa Woo

January 18, 2022 Jaine Kershner

We are chatting with Carrissa Woo all about how to master the dreaded sales call. Carissa and I talk about her unique style to approach the sales call in a more informal way to disarm the clients and couples and get to what’s important to them right from the very beginning. How by approaching your sales to call with high energy and being the first to reply will help you master your next sales call. A little bit about Carissa, she is an award-winning wedding photographer turned business coaching. With over a decade of experience, Carissa has built a thriving business, and she is ready to share her recipe for success with other passionate photographers. And for you extroverts out there, I think you are going to love Carissa’s approach to sales calls.

Inside the Mindsets of Successful Entrepreneurs with Alora Rachelle

December 14, 2021 Jaine Kershner

I’m so thrilled to be chatting with Alora Rachelle because we take a dive deep into the mindsets of successful entrepreneurs. This episode is so powerful and gives you some great tangible tips on how to get out of your own way. A little bit about Alora is that she is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing, and systems that create balance and healthy boundaries. Alora is also the creator of The Instagram Strategy Course, Align your Brand Masterclass along with other programs, and is launching a new program in 2022.

Simple Ways to Come Up with Content to Promote Your Wedding Business with Kate Storey

November 16, 2021 Jaine Kershner

I’m excited to chat with Kate Storey all about the simple ways to come up with content to promote your wedding business. I loved chatting with Kate about this topic because it’s something I’m truly passionate about. You are going to leave todays’ episode with plenty of inspiration, ideas, and even a few a-ha moments! A little bit about Kate before we get started, Kate Storey is a digital marketing specialist, copywriter, and social media expert. She is the co-owner of Book More Brides alongside her husband, Nick, where they help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales. I’m so excited to have Kate with us today!

Marketing and Sales Funnels with Taylor de la Fuente

November 2, 2021 Jaine Kershner

I’m excited to chat with Taylor de la Fuente all about marketing and sales funnels. Taylor explains what exactly is a sales funnel, a marketing funnel, and what’s the difference between the two of them. She also shares how we as wedding photographers can use it in our small businesses. A little bit about Taylor is that she is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples. I’m so happy she’s here and I know you are going to love today’s show.

How Income Taxes Actually Work with Braden Drake

September 28, 2021 Jaine Kershner

I’m chatting with Braden Drake all about How Income Taxes Actually Work. We talk all things income taxes that I know, it’s so scary but Braden really breaks it down into tangible, easy-to-understand, bite-sized bits of information that I know you are all going to easily comprehend. Seriously, it’s not that scary!! A little bit about Braden is that his is a licensed attorney and tax professional, working with an audience of creative entrepreneurs, including many professionals across the wedding industry. His business helps make the legal and tax stuff not suck so much for creative entrepreneurs and small business owners. He also educates creative entrepreneurs at all stages of business through courses, podcast, and book, Unf*ck Your Biz.

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5 Tips for Creating Wedding Submissions

July 26, 2021 Jaine Kershner

I don't know about you but wedding season is in FULL SWING over here and I have a bunch of new content pilling up on my computer. It got me thinking that I need to start submitting my work to get featured and you might be doing the same thing too.

You might be reading this and think, are blogs, magazines, and media outlets are still relevant?

The answer is Yes! They most certainly are. They are important in marketing your business to get in front of new clients, social proof, and brand alignment but if nothing else, for the wonderful SEO they provide to you and your vendors.

I wanted to share my top 5 tips for creating a strong wedding submission so that the next time you create yours, you've got a bit of a head start.

I hope it’s helpful but if you have any questions, leave a comment below and let us know!

5 Tips for Creating Wedding Submissions

No. 1 - A Color Story - ⁠Ask your client or wedding planner in advance what the color and theme of the wedding are going to be. You can then put in the work beforehand to make sure your backgrounds for the couple's details will work with the complete color story of the day. Editors LOVE this because they can tell a succinct story from start to finish.⁠

No. 2 - Research the Publication - The best way to ensure your wedding is a good match for the media outlet (blog/magazine) is to do your research. Make sure your photography style matches what the publication already shares with its audience.
⁠
No. 3- Pre-Style the Invitations -⁠ By taking the time to ask for the full invitation suite in advance, you will have plenty of time to figure out the styling of the paper before the actual day. You guys, PAPER TAKES TIME, and rushing on a wedding day is not the time to figure it out or just "wing it". By doing the homework beforehand, you can take the time to style the couple's wedding invitations, take a photo with your phone of the winning layouts, and then QUICKLY recreate it the day of the wedding for photos. You can always adjust the styling based on what elements you end up using, but remember, less is more. Don't overcrowd the paper with stuff that doesn't make sense or isn't even the couples.

No. 4 - Tell A Story from Start to Finish - When you are selecting your photos to submit, here is a good rule of thumb - 25% of the couple, 75% of the details including flat lays, table settings, venues, and environmental shots. They want to see it from start to finish to tell their audience a complete story. And don't forget DANCING & RECEPTION photos too!

No. 5 - Size Your Submission - Make sure to export your images with the correct size requirements for each publication because everyone is different. No two publications are the same.
⁠
I hope that is helpful but if you don't want to do it alone, I can help! I offer wedding curation services for wedding photographers. Click here to find out more about how we can work together.

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Coordinating with Planners on Elopement and Mini Wedding Packages with Gretchen Culver

July 20, 2021 Jaine Kershner

We are chatting with Gretchen Culver from Rocket Science Events and Minne Weddings about how to coordinate with planners on elopement and mini wedding packages. Gretchen shares how and why she started Minne Weddings, how to navigate the micro wedding market, and how to make sure you are still profitable at the end of the day. A little bit about Gretchen, she launched Rocket Science Events in 2010, ultimately becoming the go-to design and planning firm in Minneapolis, MN. In 2020, she opened the doors to Minne Weddings, a luxury brand that provides stylish and affordable micro-weddings in her market.

How to use Instagram and Instagram Stories to Attract New Wedding Photography Clients with Andréa Jones

July 6, 2021 Jaine Kershner

We are chatting with Andréa Jones all about How to use Instagram and Instagram Stories to Attract New Wedding Photography Clients. Andrea is a joy to chat with and shares her useful insight into how we can use Instagram and Instagram stories to connect with our ideal clients, get inquires into our inboxes, and a few things to avoid when using Instagram. A little bit about Andréa is that she is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, which was nominated for “Best Business Series” at the 2020 Canadian Podcast Awards. Andréa is also the creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies.

5 Must Have Items to Include in Your Wedding Photography Investment Guides

June 3, 2021 Jaine Kershner

Have you ever wondered what information you should include in your investment guide? You know, the guide you send to potential clients or wedding planners who are interested in working with you?

Yep, I've been there too!

Each time a new request would come in, I would start sweating at my desk trying to figure out what information I should or should not include. That was until I finally figured it out!

I know it can seem a bit overwhelming to create these types of information documents on your own so I wanted to share my top 5 tips with you on how to make a great first impression every time!

What to Include in Your Wedding Photography Investment Guide

No. 1 - About You - This is the perfect time to share a bit about you, your unique value, and any accolades/press features you have recently received.⁠ I also suggest putting a photo of yourself in there too. They want to know who they are working with!
⁠
No. 2 - Your Best Work - You have your potential client's undivided attention so be sure to include only your BEST work when you are creating your investment guide. Wow them from the very beginning and get them extremely excited to work with you.⁠

No. 3 - Clear Offers - When you are sending your offerings to your potential clients, make them easy and clear to understand. Take away the back and forth with creating easy offers that everyone comprehends.

No. 4 - Venue Images - One way to connect with clients without even speaking a word is to intentionally include imagery of their venue or if you haven't worked there, similar locations. For example, if it's a beach wedding, include images from beach weddings. Help paint a picture of what it will be like working with you!⁠

No. 5 - Next Steps - Tell your viewer the next steps they need to follow to book you for their wedding or event. Do they have to email you within 7 days? Do they have to simply reply with a “we're in!”? Whatever your process is, make it easy for your clients to hire you!
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I hope that is helpful but if you don't want to do it alone, I can help! I offer two beautifully designed Investment and Service Guide Templates in our online shop. Visit www.teawithjaine.com/shop for more information about our easy-to-use, plug and play templates.

Want more Tea? One-on-One Coaching is now available! Find out more here!

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5 Tips for Creating Wedding Submissions

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