A Candid Look at Parenting in the Event Industry with Amber Anderson

May 17, 2022 Jaine Kershner

Today I’m chatting with Amber Anderson all about a candid look at parenting in the event industry. Amber and I discuss how she has structured her life and business to work for her family. She shares a fresh perspective on parenting in the event industry and candidly talks about how by being open to help either from inside or outside the home, you are able to still focus on your business while enjoying time with your kids. A little bit about Amber is that she is the founder of Heavenly Day Events and the host of Refine for Wedding Planners. Amber desires to coach and mentor planners via the largest Facebook group exclusively for wedding planners by offering a course, retreat, membership, and templates.

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This Week In Weddings - Getting Your Work Published

May 13, 2022 Jaine Kershner

I’m so excited to be a guest on This Week In Weddings Podcast!

I chat with hosts Kimberly and Annie all about the ins and out’s of how to get your work published. Sharing a few of the lessons I’ve learned along the way and how I help wedding photographers and planners curate and submit their work to online and print publications.

Thank you Kimberly and Annie for having me as a guest! Click here to listen to the show.

Remaining Relevant in a Changing Industry with Tasha Bracken

May 3, 2022 Jaine Kershner

I’m chatting with Tasha Bracken all about how to stay relevant in a changing industry. Tasha and I chat about how staying relevant and up to date with technology, wedding trends, and branding is keeping yourself in the know with your evolving clientele. A little bit about Tasha owns Tasha Bracken Events which is a full-service event planning company for weddings, events, and gala’s based in Boston. Her work has graced countless prestigious publications like Grace Ormonde, Style Me Pretty, and Carats and Cake.

Using Your Wedding Photo Biz to Build Personal Wealth with Erinn Bridgman

April 26, 2022 Jaine Kershner

I’m chatting with Erinn Bridgman all about how to use your wedding business to build your personal wealth. Erin shares how she created a 6-figure photography business in under two years and how that gave her the capital to begin her real estate empire. A little bit about Erin is that she’s a money management and mindset coach who empowers female entrepreneurs to design a business that is not just 'profitable' but actually grows their personal wealth.

Are Hashtags Even That Important?

April 12, 2022 Jaine Kershner

Today I’m chatting with Maria Del Mar all about if Hashtags are even important anymore? Maria shares her thoughts and research on why hashtags are still important, how we should be using them, how to create our own hashtag banks, and how to avoid the overuse of hashtags. A little bit about Maria is that she is the CEO & Founder of SMS Media, a wedding social media management & coaching business in the DC area. With over 7 years in the Digital Marketing world and has a passion for Marketing as a whole, User Behavior, Buyer Psychology, Copywriting, and Analytics.

How to Avoid Mishmash Design by Understanding your Seasonal Brand Personality with Lisa Aihara

April 5, 2022 Jaine Kershner

We are chatting with Lisa Aihara about how to avoid mishmash design by understanding your seasonal brand personality. Lisa helps us understand and explains what mishmash design is, how we can find our brand’s season, and how to use that information to tie all of our brand collateral together. A little bit about Lisa is that she is the owner of Ellette Studio, a strategic branding studio for wedding pros, coaches, and lifestyle entrepreneurs who want to make meaningful connections with their customers. Before founding her own business Lisa built a successful digital marketing career with a decade of experience running strategies for brand marketing majors she worked in brand marketing for companies Disney and Hulu.

Check out Lisa’s FREE guide to find out your brand colors.

The Importance of Bookkeeping with Hailey Fernelius

March 29, 2022 Jaine Kershner

Today I’m chatting with Hailey Fernelius all about the importance of bookkeeping. Hailey helps explain why bookkeeping is so important to every small business and how better understanding your books, will ultimately help your business in the long run. A little bit about Hailey is that she created The Wedding Planner Wingwomen to help wedding pros and small business owners transport their books from messy to organized. Money and Money management is always a great topic since people don’t talk about out in the open and I hope today’s show helps you feel more empowered to take care of our books!

Taking Risks and Building a New Business with McKenzi Taylor

March 22, 2022 Jaine Kershner

Today I’m chatting with McKenzi Taylor about taking risks and building a new business. Mckenzie shares how she has taken several big risks throughout her career. From when she started her wedding photography business to starting a brand new wedding planning business to serve a completely different client. Mckenzie walks us through her process of figuring out which risks are worth taking and how to make modifications along the way. A little bit about Mckenzie is that she is the Founder of Cactus Collective Weddings & Electric Sugar Elopements, McKenzie lives and works in Las Vegas, Nevada.

How to Evaluate Whether an Investment is the Right Fit, Right Now with Danielle Hayden

March 8, 2022 Jaine Kershner

Today I’m chatting with Danielle Hayden from Kickstart Accounting all about How to Evaluate Whether an Investment is a Right Fit, Right Now. Danielle helps us understand how we should be evaluating our business, what type of professionals we should have on our team, and gives us the tools to evaluate our own decisions. A little bit about Danielle is that she is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Danielle is the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series.

Schedule your discovery call with Kickstart Accounting - mention TEA WITH JAINE in the referral code and let them know you found them through the show!

How to Create and Optimize Your Social Media Profiles Based on Your Personal Brand with Salima Omwenga

March 1, 2022 Jaine Kershner

Today I’m chatting with Salima Omwenga all about how to create and optimize your social media profiles based on your personal brand. Salima shares why we should be using social media to show off our brand, personalities, and how it can even unlock new career opportunities. A little bit about Salima before we get started is that she is a personal brand strategist and the founder of UFlourish, a platform where driven workforce professionals and entrepreneurs can learn how to develop a strong personal brand that will unlock new career and business opportunities all while living a life they love.

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