4 Ways to Elevate your Website Design with Emily Jane Lee

February 15, 2022 Jaine Kershner

I’m chatting with Emily Lee all about 4 ways to elevate your website design. Do you struggle with what to add to your site? Overwhelmed by mounds of text? Emily is here to help you figure out what to include and what to take away. A little bit about Emily is that she is a self-proclaimed website geek, a Squarespace expert, and a Dallas photographer. As a custom web designer & content strategist for wedding professionals, she has helped 70+ businesses around the world grow with Squarespace through her one-on-one services.

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Overcoming Marketing Fatigue in the Event Industry with Julianne Smith

February 8, 2022 Jaine Kershner

I’m so thrilled to be chatting with Julianne Smith all about how to overcome marketing fatigue in the Event industry. Are you burnt out from doing it all, all by yourself? Julianne shares her tips and advice on how to shut out the noise and focus on what’s working best for you! A little bit about Julianne is that she is a nationally recognized wedding accessory designer, digital media strategist, and small business educator. She helps creative small businesses throughout the wedding industry who are struggling and confused with their online presence. Julianne offers done-for-you services, online courses, and speaking engagements on search engine optimization, blogging, and Pinterest.

How to Fine Tune Your Design Process and Balance Aesthetics with Logistics with Rebecca Rose Events

January 25, 2022 Jaine Kershner

I’m so thrilled to be chatting with Becca and Betsy from Rebecca Rose Events all about how to fine-tune your design process and balance aesthetics with logistics. They share why fine-tuning your design process can actually set you apart in a sea of other wedding industry professionals. The duo shares what they’ve learned from running a successful business and gives tons of tips and insight along the way. A little bit about Becca is that she is a founding partner and creative director of Rebecca Rose Events. With over 18 years of experience, she has excited hundreds of special events and has been named one of the best wedding planners by Southern Living. Betsy co-owns Rebecca Rose Events and loves to produce memorable events for those who cherish hospitality and entertaining as a time-honored tradition.

Reclaim your Time by Strategically Implementing Systems into your Business with Geomyra Pollard

November 30, 2021 Jaine Kershner

I’m so excited for today’s episode with Geomyra Pollard all about how to reclaim your time by strategically implementing systems into your business. She shares why systems are a proactive part of your strategy which will allow you to reclaim your time and have a more profitable business. A little bit about Geomyra Pollard is that she is a well-rounded life + biz coach for creatives that aspire to create and live with grace, passion, and purpose. Through her coaching firm, courses, and podcast, Living Well-Rounded, Geomyra finds joy as the strategic support and encouragement for entrepreneurs seeking a thriving business and a well-rounded life.

Simple Ways to Come Up with Content to Promote Your Wedding Business with Kate Storey

November 16, 2021 Jaine Kershner

I’m excited to chat with Kate Storey all about the simple ways to come up with content to promote your wedding business. I loved chatting with Kate about this topic because it’s something I’m truly passionate about. You are going to leave todays’ episode with plenty of inspiration, ideas, and even a few a-ha moments! A little bit about Kate before we get started, Kate Storey is a digital marketing specialist, copywriter, and social media expert. She is the co-owner of Book More Brides alongside her husband, Nick, where they help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales. I’m so excited to have Kate with us today!

How to Use Tiktok for your Business with Rebecca Simon

November 9, 2021 Jaine Kershner

I’m excited to chat with Rebecca Simon all about how to use TikTok for your business. Rebecca shares her journey from a full-time corporate employee to a small business owner and how she used the power to TikTok to gain clients and grow her team. Rebecca’s Tiktoks have gone viral and she helps break down TikTok in a way that is less if you’ve never used the app. A little bit about Rebecca is that she is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants and online business managers through one-on-one and group coaching programs. I’m so happy she’s here today and I know you are going to love today’s episode.

Marketing and Sales Funnels with Taylor de la Fuente

November 2, 2021 Jaine Kershner

I’m excited to chat with Taylor de la Fuente all about marketing and sales funnels. Taylor explains what exactly is a sales funnel, a marketing funnel, and what’s the difference between the two of them. She also shares how we as wedding photographers can use it in our small businesses. A little bit about Taylor is that she is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples. I’m so happy she’s here and I know you are going to love today’s show.

How to use Instagram and Instagram Stories to Attract New Wedding Photography Clients with Andréa Jones

July 6, 2021 Jaine Kershner

We are chatting with Andréa Jones all about How to use Instagram and Instagram Stories to Attract New Wedding Photography Clients. Andrea is a joy to chat with and shares her useful insight into how we can use Instagram and Instagram stories to connect with our ideal clients, get inquires into our inboxes, and a few things to avoid when using Instagram. A little bit about Andréa is that she is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, which was nominated for “Best Business Series” at the 2020 Canadian Podcast Awards. Andréa is also the creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies.

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5 Must Have Items to Include in Your Wedding Photography Investment Guides

June 3, 2021 Jaine Kershner

Have you ever wondered what information you should include in your investment guide? You know, the guide you send to potential clients or wedding planners who are interested in working with you?

Yep, I've been there too!

Each time a new request would come in, I would start sweating at my desk trying to figure out what information I should or should not include. That was until I finally figured it out!

I know it can seem a bit overwhelming to create these types of information documents on your own so I wanted to share my top 5 tips with you on how to make a great first impression every time!

What to Include in Your Wedding Photography Investment Guide

No. 1 - About You - This is the perfect time to share a bit about you, your unique value, and any accolades/press features you have recently received.⁠ I also suggest putting a photo of yourself in there too. They want to know who they are working with!
⁠
No. 2 - Your Best Work - You have your potential client's undivided attention so be sure to include only your BEST work when you are creating your investment guide. Wow them from the very beginning and get them extremely excited to work with you.⁠

No. 3 - Clear Offers - When you are sending your offerings to your potential clients, make them easy and clear to understand. Take away the back and forth with creating easy offers that everyone comprehends.

No. 4 - Venue Images - One way to connect with clients without even speaking a word is to intentionally include imagery of their venue or if you haven't worked there, similar locations. For example, if it's a beach wedding, include images from beach weddings. Help paint a picture of what it will be like working with you!⁠

No. 5 - Next Steps - Tell your viewer the next steps they need to follow to book you for their wedding or event. Do they have to email you within 7 days? Do they have to simply reply with a “we're in!”? Whatever your process is, make it easy for your clients to hire you!
⁠
I hope that is helpful but if you don't want to do it alone, I can help! I offer two beautifully designed Investment and Service Guide Templates in our online shop. Visit www.teawithjaine.com/shop for more information about our easy-to-use, plug and play templates.

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Greetabl Discount - Save 20% Greetabl and Greetabl Insider Pro. Use code JKERSHNER at check out.

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Overcoming Imposter Syndrome in a Loudly Successful Market

May 18, 2021 Jaine Kershner

We are chatting with Taylor Petrinovich from The Level Up Co. all about Overcoming Imposter Syndrome in a Loudly Successful Market. Taylor explains what exactly is Imposter Syndrome, how we can recognize it, and even use it to our advantage. A little bit about Taylor is that she is a cinematographer, leads the Elevate Mastermind which is a group coaching and mentorship program, and the host of The Level Up Your Wedding Business Podcast.

Listen to my Guest Episode on the Level Up Your Wedding Business Podcast - How to Get Your Work Featured in Publications

Want more Tea? One-on-One Coaching is now available! Find out more here!

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Stay in the know! Subscribe to our newsletter, podcast, join our facebook group, and be sure to follow @jainekershner and @teawithjaine on Instagram.

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